The new Odders: Changing how the world trains. Staying loyal to who we are

Today we launch a new Odders. New website. New logo. New identity. But this isn't just a redesign. It's a statement.

Because sometimes the most important decision a company can make is how it wants to shape the future. Over the years we've built VR experiences used by people around the world. OhShape, Les Mills XR Bodycombat, Chess Club, Les Mills XR Dance. Different products. Different audiences. But always the same challenge:

Turning human movement into meaningful experiences.

At the same time, the VR market is going through a deep transformation. Platforms are evolving. The ecosystem is reorganizing itself. The industry is maturing. That's a good thing. Moments like this force companies to ask a simple question: Where can we create the most value?

After years building movement-based XR experiences, the answer for us became clear, so we made our bet: AR fitness.

AR + AI will change how we train

A new generation of AR glasses is emerging. And AI is transforming what technology can understand: movement, context, behavior. Together, they will change how people train.

Less friction. AI that adapts, corrects, and motivates. More context. Workouts anywhere, anytime. More personalization. AR that understands your space and turns it into a place to move.

Few companies have had to solve the same challenge as many times as we have: Turning movement into experience. And that experience gives us confidence about what comes next.

Identity: What doesn't change in Odders

Some things at Odders remain the same. We are still creative. We are still diverse. We are still unconventional. We are still obsessed with building experiences people actually use. This is not a rupture. It's an evolution.

“If we want things to stay as they are, things will have to change.”

Our journey moves. From XR games to systems that help people take care of themselves every day. The ambition is bigger. The mission is clearer. The identity needed to reflect it.

Fitness, Rewritten.

The next chapter

Building the future of fitness with AR and AI is not a sprint. It's a long-term construction. It requires vision. The right team. And the same obsession we've always had: Creating experiences people truly use. Today we change the skin so we can keep growing from within. And we begin the next chapter of Odders.